01
AI-native lean
Small teams moving fast without dedicated analysts. The whole org sees the same numbers; the agent does the analyst's first pass.
FocusConsumer AI · SaaS · creative tools
Their loop
SenseDecideShip
groove.work / AI marketing team
Your marketing team. Already at work.
Mia coordinates specialists across ads, search, and content. They investigate together, bring you a clear decision, and act only after you approve.
Active goal
Get more local customers
5 specialists · online
Mia
Head of Growth
Team structure
One lead. Three desks. Shared context.
Each specialist owns a craft, but no one works in a silo. Mia keeps every investigation tied to one goal and brings the team together when a signal crosses channels.
Mia · Head of Growth
Coordinates the specialists, weighs competing signals, and owns the final recommendation.
Shared goal
Get more local customers
01
Acquisition
Leo · Ad Operator
Monitors spend, search terms, conversion quality, and experiments across paid channels.
02
Organic growth
Nora · SEO Specialist
Tracks intent, ranking movement, content gaps, and the demand forming before it converts.
03
Content & social
Ava · Strategist / Ben · Copywriter
Turns the team’s evidence into briefs, offers, landing-page direction, and channel-ready copy.
Human attention
Decisions arrive ready to approve.
The team handles the investigation and cross-checks the recommendation. Your Decision Desk shows only the calls that need judgment, budget, or permission.
Decision desk · live
2 need you
Team investigation
Three signals. One recommendation.
Paid demand, organic intent, and the launch message were reviewed together before Mia asked for budget.
Leo
Modelled Search demand and budget
Nora
Cross-checked organic search intent
Mia
Turned the evidence into a decision
Mia
Head of Growth
Approve a $20/day Search campaign?
The team found strong search demand for AI-video tools and recommends a controlled seven-day test.
- Estimated clicks
- 120–180 / month
- Budget
- $20 / day
Cross-check complete · Nora
“Start at $20/day and review lead quality after seven days.”
Product evidence
The team works in the product—not behind a chat curtain.
Every investigation becomes visible work: sources the team read, artifacts they produced, automations they ran, and the approval that moved the work forward.
artifact / watcher
Watcher editor
The team’s repeatable checks become visible flows with schedules, specialist skills, branches, and human gates.
artifact / workspace
Workspace board
Research, briefs, structured outputs, and active decisions stay together as the team’s shared working memory.
artifact / table
Smart table
Structured data can be reviewed, edited, and reused as workspace evidence.
artifact / approval
Approval card
Decisions keep the evidence, recommendation, approver, and resulting action attached.
Field reports
Teams shipping growth, not slides
Three patterns we see in teams running real growth loops on groove.work.
02
Going global
Chinese AI teams shipping into Western and SEA markets with localized insight, not translated copy.
FocusChina → TikTok / US / SEA
Their loop
LocalizeTestScale
03
Operator-led
Operators who own KPIs end-to-end and need leverage, not more meetings or another dashboard tab.
FocusPMs · growth operators
Their loop
DetectDecideAct
Pricing
Simple, growth-aligned
Free while in private beta. We'll publish final pricing before GA.
Starter
Freeduring beta
Everything you need to run your first growth loops, solo.
- 1 workspace · up to 3 projects
- Agent + Watcher + Workspace
- Community Slack
Most teams pick this
Team
TBDper seat / month
For lean growth teams running production playbooks.
- Unlimited projects + workspaces
- Shared data sources & integrations
- Role-based access · audit log
- Priority support
Enterprise
Customtalk to us
For larger orgs and regulated environments.
- SSO + SCIM
- Dedicated infra & data residency
- SLA + named CSM
- Custom integrations
Common questions
What's included in private beta?
Everything in Team — Agent, Watcher, and Workspace — at no charge. We're prioritizing AI-native teams shipping real product to real users.
Where does my data live?
groove.work reads from sources you connect; it never copies data into our servers beyond what's needed to render the views you've opened.
Can I switch plans later?
Yes — you can upgrade, downgrade, or cancel any time. Beta users will get a clear ramp into paid plans before GA.
Trust layer
A team you can trust with real work.
Every specialist has a role, every action has an owner, and every external change can stop for human review.
Human approval gates
Watcher flows can pause for review before external actions run, so operators keep control over campaigns, messages, and account changes.
Action Ledger
Every proposed action keeps its source, status, execution reason, and result trail attached to the project workspace.
Org and project boundaries
Workspaces, skills, data sources, and permissions are scoped to the organization and project, with audit-ready surfaces for teams.
human gateGive the team
Give the team
its first goal.
Open a workspace, tell Mia what you are trying to change, and connect data sources when you are ready for the team to investigate.